About

Strategy Partners Group is Vince Coyner — a business strategist and MBA with two decades of forecasting market shifts that have a direct correlation to billions in market capitalization changes – and a revolving cast of characters who are engaged, when appropriate, to ensure that every client’s needs are fully met. Strategy Partners Group was founded in 2016 to bring high-level strategic discipline to mid-market companies.

The firm’s DNA was built on Coyner’s two decades of prior experience in forecasting critical market shifts. From accurately predicting the collapse of the Yellow Pages industry in 2008 to identifying the brand-consumer disconnects that led to billions in CPG asset write-downs in 2014, the philosophy has always been the same: Data reveals what the human eye misses.

For our first decade, SPG focused on macro-strategy—helping CEOs navigate these complex market shifts. However, we consistently observed a more immediate, tactical crisis facing growing companies: Operational Waste. After observing clients bleed cash through unmanaged technology stacks, we pivoted our primary practice to address this critical inefficiency.

We realized that while companies were obsessed with “top-line growth,” they were simultaneously bleeding cash through unmanaged technology stacks. We applied our analytical framework to this problem and developed the SPG License Recovery Audit—a forensic approach to identifying and eliminating software waste.

Today, our mission is simple: We don’t just try and predict the future; we help you fund it by ensuring you stop subsidizing Big Tech’s bottom line with your money that’s being wasted on licenses you aren’t using. 

Ready to take the next step? Contact us today and ask for a SPG License Recovery Audit.